How to think like an underwriter and win better PI outcomes
Tuesday, 21 April 2026 | 11am BST
This is a UK-based webinar. Join Andy Walker, Jodie Rimmington and Kelsey Stadtlander from CFC’s professions team as they unpack how to think like an underwriter and secure stronger professional indemnity (PI) outcomes.
This session goes beyond the basics, giving brokers practical insight into how real placement decisions are made, what coverage points truly matter, and how to confidently win and retain PI business in a softening market.
You'll learn:
A repeatable “underwriter mindset” framework for triaging PI risks quickly and improving hit-rate
How to compare PI policies beyond price (where cover quietly fails; what to ask)
How to handle common client objections with stronger, more commercial answers (building on your essentials approach)
How to position CFC's strengths (global capability, service standards, claims, package flexibility) in a way that supports retention and counters "attacking brokers"