Selling cyber in 2023: How to grow the US market
Our Cyber Development Leader, Lindsey Nelson will explain how brokers can best speak to clients about cyber risk and insurance across the US market in 2023.
Our Cyber Development Leader, Lindsey Nelson will explore the evolution of cyber insurance over this past year, and how brokers can best speak to clients about cyber risk and insurance across the US market in 2023. Using some of our most successful cyber brokers as examples, we’ll give all the tips and techniques to starting the cyber conversation, explaining what this dynamic product includes, and overcoming common objections.
Attendees can expect to learn:
- A review of the 2022 cyber market
- How to articulate what cyber insurance is in three different ways
- Cyber sales techniques that have worked for our most successful broker partners
- Handling client objections and conversation starters in selling the product
- What we’re projecting for the cyber market in the year ahead…