Video May 19, 2022

The marketing advantage

CFC Summit 2022: Katherine Nellums - Marketing Director, CFC

CFC’s Marketing Director Katherine Nellums will explore the role that marketing plays in specialty insurance. She’ll challenge the old school notion that marketing is only about branding and email blasts, but instead a critical driver for business success that needs to be in lock-step with underwriting and sales. She’ll share how CFC leverages marketing to enable brokers, engage customers and deliver value to partners up and down the chain.